The following insights are powered by Nielsen in partnership with Unioncrate, an artificial intelligence demand planning platform that combines consumer behavior and historical shipment data to predict sales and inventory with up to 91.6% SKU-level accuracy.
Welcome to Day 15 of Unioncrate’s Year In Review, looking today at the 7% growth in the pet bed category this year.
- The category was initially unaffected by the onset of the pandemic, dropping only 0.8% in the 4-week period ended 3/21.
- Growth quickly increased in the next couple months, growing 48.3% in the 4-week period ended 5/16 as sleep became a great way to pass the time for humans and animals alike.
- While pet beds flourished this year, bedding accessories like bed covers and blankets weren’t as popular; the category fell 3% in the 40 weeks since March.
365 Nights of Highlights
- Orvis created a dog bed made from upcycled water bottles, durable enough to double as a chew toy for even the rowdiest of canines.
- Pet bed brand Project Warmth is celebrating its 9th year of making pet beds and mats to donate to animal rescues, with every pet bed purchase by a shopper adding another to be given to a shelter.
- Entrepreneurs Tenisha Granger and Jonathan Ramcharan started selling pet beds made from upcycled tires, hoping to expand their business as demand grows.
- CATSA created a spaceship-inspired cat bed with an aluminum shell and plush interior to make your cat feel like they’re on top of the world.