Year In Review

Year In Review: Ice Cream

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

December 11, 2020
by Shastri Mahadeo
2 Minutes

The following insights are powered by Nielsen in partnership with Unioncrate, an artificial intelligence demand planning platform that combines consumer behavior and historical shipment data to predict sales and inventory with up to 91.6% SKU-level accuracy.

---

Welcome to Day 11 of Unioncrate’s Year In Review, looking at the ice cream category’s 16.8% growth this year.

Ice Cream

  • With growth as high as 34.8% in a single 4-week period, the ice cream category has grown 19.3% YOY in the 40-week period since March, keeping things sweet when we needed it most. 
  • Nondairy ice cream varieties were especially sought after—the category grew 21.6% YOY in the period since March.
  • A pandemic is no time to be worrying about calories—reduced fat gelato fell 88.8%, and fat-free sorbet dropped 30%.

 Frozen Highlights

  • As plant-based desserts become more popular, Halo Top announced they were changing the recipes for all seven of their nondairy ice cream offerings, making for a better flavor and texture experience that anyone can enjoy.
  • Jeni’s Splendid Ice Cream collaborated with Tyler, the Creator for a limited edition Pluto Bleu variety, their second flavor together, that left fans of both camps wanting more.
  • Ben & Jerry’s announced their commitment to increasing the price it pays for cocoa to farmers in Côte D’Ivoire to meet Fairtrade’s Income Living Reference Price, a step towards economic justice for the often-underpaid laborers in this market.
  • Häagen-Dazs announced that America’s favorite ice cream flavor in 2020 was vanilla, proving that you can’t beat a classic. 

Up next: Bird Food

Stay in the loop

Get the latest CPG insights delivered straight to your inbox
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Case Studies

Year In Review: Ice Cream

What we provided

The Client

Category

Location

The following insights are powered by Nielsen in partnership with Unioncrate, an artificial intelligence demand planning platform that combines consumer behavior and historical shipment data to predict sales and inventory with up to 91.6% SKU-level accuracy.

---

Welcome to Day 11 of Unioncrate’s Year In Review, looking at the ice cream category’s 16.8% growth this year.

Ice Cream

  • With growth as high as 34.8% in a single 4-week period, the ice cream category has grown 19.3% YOY in the 40-week period since March, keeping things sweet when we needed it most. 
  • Nondairy ice cream varieties were especially sought after—the category grew 21.6% YOY in the period since March.
  • A pandemic is no time to be worrying about calories—reduced fat gelato fell 88.8%, and fat-free sorbet dropped 30%.

 Frozen Highlights

  • As plant-based desserts become more popular, Halo Top announced they were changing the recipes for all seven of their nondairy ice cream offerings, making for a better flavor and texture experience that anyone can enjoy.
  • Jeni’s Splendid Ice Cream collaborated with Tyler, the Creator for a limited edition Pluto Bleu variety, their second flavor together, that left fans of both camps wanting more.
  • Ben & Jerry’s announced their commitment to increasing the price it pays for cocoa to farmers in Côte D’Ivoire to meet Fairtrade’s Income Living Reference Price, a step towards economic justice for the often-underpaid laborers in this market.
  • Häagen-Dazs announced that America’s favorite ice cream flavor in 2020 was vanilla, proving that you can’t beat a classic. 

Up next: Bird Food

Testimonial Image

Automate your operations without the cost or complexity of conventional ERPs.

Eliminate blind spots in your forecast and slash hours from the S&OP process.

Unioncrate works with you to find cost and time efficiencies across your supply chain—in a way that suits your budget.

Unioncrate’s Demand Planning AI provides highly accurate sales and inventory forecasts at the click of a button.

Stay in the loop.

Get the latest CPG insights delivered straight to your inbox.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.