Special Feature: Year In Review

Year In Review: Dish Soap

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

December 30, 2020
by Shastri Mahadeo
2 Minutes

The following insights are powered by Nielsen in partnership with Unioncrate, an artificial intelligence demand planning platform that combines consumer behavior and historical shipment data to predict sales and inventory with up to 91.6% SKU-level accuracy.


Welcome to Day 30 of Unioncrate’s Year In Review, looking at the dish soap category, which grew 25.3% this year.

Dish Soap

  • “Fresh scented” dish soap saw the most growth this year, with an 111.8% increase in sales in the 40-weeks since March.
  • The dish soap category hit 82.4% growth in the 4-week period ended 3/21 as consumers stocked up for quarantine. 
  • Dishwashers gained a whole new level of appreciation this year, as dishwasher detergent sales went up 29.6% during the pandemic.

Scrubworthy News

  • P&G launched a 24-hour disinfecting spray right as the pandemic was unfolding in front of us, made possible, they say, through meticulous research and planning that helped them get the timing for this new product release just right. 
  • Eco-friendly cleaning product brand Blueland introduced two new products to their lineup, a powder for hand-washing dishes and a tablet for the dishwasher, so that whichever way you clean up after dinner, there’s a sustainable option for you. 
  • Dawn created a new dishwashing spray that changed the game and made washing the dishes as easy as could be, leading to rave reviews from consumers.
  • Dish soap was also among the products that became hard to come by during the pandemic, and brands like Clorox and Procter & Gamble released statements that they are still struggling to keep up with spikes in demand even as stockpile shopping calms down.

Up Next: Spices

Stay in the loop

Get the latest CPG insights delivered straight to your inbox.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Unioncrate respects your privacy and will not share your personal data. View our Privacy Policy.