Special Feature: Year In Review

Year In Review: Hand Sanitizer

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December 2, 2020
by Shastri Mahadeo
2 Minutes

The following insights are powered by Nielsen in partnership with Unioncrate, an artificial intelligence demand planning platform that combines consumer behavior and historical shipment data to predict sales and inventory with up to SKU-level 91.6% accuracy.


Welcome to Day 2 of Unioncrate’s Year In Review. Today we take a look hand sanitizer and its 600.8% YOY rise in sales in 2020.

Hand Sanitizer

  • When health precautions became top priority, consumers turned to hand sanitizer to keep the germs at bay on the go. Since the Covid-19 pandemic was officially declared in March, sales have jumped 706.6%.
  • Spring was a particularly popular period for the hand sanitizer category, with sales growth peaking at a 1,392.8% increase in the 4-week period ended 6/13.
  • As sales grew for the classic version, special claims within the category soared as well. Organic hand sanitizer saw growth as high as 831.9% during the pandemic, signaling a promising future for this emerging subcategory. 

Keeping 2020 Clean, Highlights from Hand Sanitizer's Year

  • Touchland made history as the first hand sanitizer brand to be given Allure’s Best of Beauty Award, officially making hand sanitizer chic. 
  • Megababe partnered with luxury accessory brand Lele Sadoughi to create a safety kit fit for 2020: a bottle of Megababe hand sanitizer and a Lele Sadoughi face mask to stay stylish and safe at the same time. 
  • Pipette moved its hand sanitizer launch date up by more than a year, producing their first batches in 32 oz. bottles that were delivered straight to hospitals in New York City, San Francisco, and Los Angeles in April.
  • Brewing giant Anheuser-Busch tossed its hat into the hand sanitizer ring earlier this year, repurposing its facilities to make and distribute hand sanitizer to the communities that needed it the most, working with the American Red Cross to make it happen.

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