The Future of Supply Chain Planning for CG Brands—a Holistic Approach

The supply chain planning capabilities that many consumer goods companies needed prior to the pandemic became even more pressing during the health crisis — and many of those needs remain the same today. It’s not just the need for a speedier, more agile, more accurate demand planning process; it’s the need for full business planning capabilities.

As we enter year two of the pandemic, brands have already implemented — or are actively seeking to adopt — modern technology solutions that optimize their supply chain and full business planning capabilities. We talked with Shastri Mahadeo, co-founder and CEO of Unioncrate, to learn how AI can help solve these issues and even unlock new value.

CGT: You’ve talked about the industry needing a new benchmark for accuracy. What does that look like in today’s CG landscape, and what more needs to be done?

Mahadeo: That really depends on the size of the company... to read the rest of the interview on Consumer Goods Technology, click here.

About Unioncrate

Unioncrate is an AI-powered Integrated Business Planning (IBP) platform that delivers demand forecasts with unmatched accuracy, collaborative visibility, and actionable intelligence—enabling CPG brands to plan and execute agile supply chain strategies at the click of a button.

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