Thought Leadership

The Future of Supply Chain Planning for CG Brands—a Holistic Approach

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March 30, 2021
Consumer Goods Technology
4 minutes

The supply chain planning capabilities that many consumer goods companies needed prior to the pandemic became even more pressing during the health crisis — and many of those needs remain the same today. It’s not just the need for a speedier, more agile, more accurate demand planning process; it’s the need for full business planning capabilities.

As we enter year two of the pandemic, brands have already implemented — or are actively seeking to adopt — modern technology solutions that optimize their supply chain and full business planning capabilities. We talked with Shastri Mahadeo, co-founder and CEO of Unioncrate, to learn how AI can help solve these issues and even unlock new value.

CGT: You’ve talked about the industry needing a new benchmark for accuracy. What does that look like in today’s CG landscape, and what more needs to be done?

Mahadeo: That really depends on the size of the company... to read the rest of the interview on Consumer Goods Technology, click here.

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