CGT Report: Not Normal Just Yet—Demand Planning in 2021

CGT Staff, Lora Cecere & Simon Ellis

7 minutes

Thrown the mother of all curve balls in 2020, brands were grappling with the best way forward—and, with Delta on the aggressive rise, brands are still grappling with it. Presenting Consumer Goods Technology's report, "Not Normal Just Yet: Demand Planning in 2021," originally published on the CGT site on March 30th, 2021.

The report rings true now more than ever. Read below to get a sense of how much—and how little—has changed in the CPG demand planning space since the beginning of the year.

About Unioncrate

Unioncrate is an AI-powered Supply Chain Planning Platform that gives CPG brands the technology they need to compete and win in a rapidly changing consumer landscape. Our automated demand and supply forecasts deliver unmatched accuracy, collaborative visibility, and actionable intelligence, simplifying a manual-heavy process and slashing hours from your week.

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