Thrown the mother of all curve balls in 2020, brands were grappling with the best way forward—and, with Delta on the aggressive rise, brands are still grappling with it. Presenting Consumer Goods Technology's report, "Not Normal Just Yet: Demand Planning in 2021," originally published on the CGT site on March 30th, 2021.
The report rings true now more than ever. Read below to get a sense of how much—and how little—has changed in the CPG demand planning space since the beginning of the year.
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