Thought Leadership

CGT Report: Not Normal Just Yet—Demand Planning in 2021

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March 30, 2021
CGT Staff, Lora Cecere & Simon Ellis
7 minutes

While spirits may be rising and optimism growing about the proximity of a post-COVID future, the pandemic’s ramifications across the consumer goods industry will be felt for quite some time — perhaps no more so than within demand planning.  Thrown the mother of all curve balls in 2020, brands are grappling with the best way forward. Last year’s unprecedented consumer behavior shifts and inventory challenges caused them to rethink strategies to become more flexible and agile operators... to read CGT's special 2021 Demand Planning report, click here.

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