Year In Review

Year In Review: Laundry Care

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

December 19, 2020
by Shastri Mahadeo
2 Minutes

The following insights are powered by Nielsen in partnership with Unioncrate, an artificial intelligence demand planning platform that combines consumer behavior and historical shipment data to predict sales and inventory with up to 91.6% SKU-level accuracy.

--

Welcome to Day 19 of Unioncrate’s Year In Review, taking a look at the laundry care category, which grew 8.8% this year.

Laundry Care

  • When the pandemic hit and venturing outside became a bit scarier, we all wanted to make sure that the clothing between us and the world got thoroughly cleaned after we returned to the safety of our homes. The laundry detergent category grew 51.2% in the 4-week period ended 3/21.
  • While clothing cleanliness was a priority, who really cared if there was a stain or four on your favorite WFH T-shirt? On-the-go stain remover sales dropped 31.6% in the 40-week period since March.
  • Staying home all day in our pajamas meant they better be soft and comfortable, boosting growth in the fabric softener category to 6.4% during the pandemic. 

Spin Cycle Stories

  • Cleancult, a laundry detergent brand known for its zero-waste refillable detergent system, announced new scents, sizes, and a liquid detergent variety to join their product lineup, plus introduced a mail-back program for their detergent “milk” cartons to cater to those who don’t have access to curbside recycling.
  • DTC eco friendly detergent brand Dropps raised $10 million to expand its range to other household products.
  • Blueland launched Laundry Set, a line of chemical-free laundry detergent tablets that are more sustainable and better for the environment. 
  • Perfect for tough Covid-19 cleaning, appliance maker Whirlpool launched a laundry detergent that is eight times more concentrated than traditional detergent—all you need is a splash and you’re good to go. 

Up Next: Kitchen Cleaner

Stay in the loop

Get the latest CPG insights delivered straight to your inbox
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Case Studies

Year In Review: Laundry Care

What we provided

The Client

Category

Location

The following insights are powered by Nielsen in partnership with Unioncrate, an artificial intelligence demand planning platform that combines consumer behavior and historical shipment data to predict sales and inventory with up to 91.6% SKU-level accuracy.

--

Welcome to Day 19 of Unioncrate’s Year In Review, taking a look at the laundry care category, which grew 8.8% this year.

Laundry Care

  • When the pandemic hit and venturing outside became a bit scarier, we all wanted to make sure that the clothing between us and the world got thoroughly cleaned after we returned to the safety of our homes. The laundry detergent category grew 51.2% in the 4-week period ended 3/21.
  • While clothing cleanliness was a priority, who really cared if there was a stain or four on your favorite WFH T-shirt? On-the-go stain remover sales dropped 31.6% in the 40-week period since March.
  • Staying home all day in our pajamas meant they better be soft and comfortable, boosting growth in the fabric softener category to 6.4% during the pandemic. 

Spin Cycle Stories

  • Cleancult, a laundry detergent brand known for its zero-waste refillable detergent system, announced new scents, sizes, and a liquid detergent variety to join their product lineup, plus introduced a mail-back program for their detergent “milk” cartons to cater to those who don’t have access to curbside recycling.
  • DTC eco friendly detergent brand Dropps raised $10 million to expand its range to other household products.
  • Blueland launched Laundry Set, a line of chemical-free laundry detergent tablets that are more sustainable and better for the environment. 
  • Perfect for tough Covid-19 cleaning, appliance maker Whirlpool launched a laundry detergent that is eight times more concentrated than traditional detergent—all you need is a splash and you’re good to go. 

Up Next: Kitchen Cleaner

Testimonial Image

Automate your operations without the cost or complexity of conventional ERPs.

Eliminate blind spots in your forecast and slash hours from the S&OP process.

Unioncrate works with you to find cost and time efficiencies across your supply chain—in a way that suits your budget.

Unioncrate’s Demand Planning AI provides highly accurate sales and inventory forecasts at the click of a button.

Stay in the loop.

Get the latest CPG insights delivered straight to your inbox.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.