Year In Review

Year In Review: Baby Wipes

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

December 26, 2020
by Shastri Mahadeo
2 Minutes

The following insights are powered by Nielsen in partnership with Unioncrate, an artificial intelligence demand planning platform that combines consumer behavior and historical shipment data to predict sales and inventory with up to 91.6% SKU-level accuracy.

--

Welcome to Day 26 of Unioncrate’s Year In Review, taking a look at the baby wipe category’s 10.5% growth in 2020.

Baby Wipes

  • While cleaning supplies were flying off the shelves, parents and non-parents both turned to baby wipes to act as a stand-in for coveted disinfectant wipes. When the pandemic was declared in March, baby wipe sales shot up 86.4% in the period ended 3/21.
  • In the 40-week period since March, the category’s growth has increased 12% compared to the same period last year.
  • While growth was mostly strong for this category, the 4-week period ended 6/13 saw a decrease of 5.6%, although in the following periods it reemerged to the positive single digits.

The Best of Baby Wipes 

  • Johnson & Johnson committed to creating a sustainable, fully-plant based wipe that can help ease the environmental impact on days when you go through 30 of them.
  • A demand for cleaner, greener hygiene products this year has left manufacturers all around looking for ways to create eco-friendly versions of disposable products like baby wipes to answer this call from consumers.
  • One particular brand of baby wipes went viral in the parenting community, with reviewers on Amazon raving about how Mama Bear saline wipes are thicker, softer, and have fewer ingredients than their more expensive competitors.
  • Huggies launched a line of biodegradable wipes that break down within 15 days, the brand's first product in the biodegradable space.

Up Next: Aerosol Disinfectants

Stay in the loop

Get the latest CPG insights delivered straight to your inbox
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Case Studies

Year In Review: Baby Wipes

What we provided

The Client

Category

Location

The following insights are powered by Nielsen in partnership with Unioncrate, an artificial intelligence demand planning platform that combines consumer behavior and historical shipment data to predict sales and inventory with up to 91.6% SKU-level accuracy.

--

Welcome to Day 26 of Unioncrate’s Year In Review, taking a look at the baby wipe category’s 10.5% growth in 2020.

Baby Wipes

  • While cleaning supplies were flying off the shelves, parents and non-parents both turned to baby wipes to act as a stand-in for coveted disinfectant wipes. When the pandemic was declared in March, baby wipe sales shot up 86.4% in the period ended 3/21.
  • In the 40-week period since March, the category’s growth has increased 12% compared to the same period last year.
  • While growth was mostly strong for this category, the 4-week period ended 6/13 saw a decrease of 5.6%, although in the following periods it reemerged to the positive single digits.

The Best of Baby Wipes 

  • Johnson & Johnson committed to creating a sustainable, fully-plant based wipe that can help ease the environmental impact on days when you go through 30 of them.
  • A demand for cleaner, greener hygiene products this year has left manufacturers all around looking for ways to create eco-friendly versions of disposable products like baby wipes to answer this call from consumers.
  • One particular brand of baby wipes went viral in the parenting community, with reviewers on Amazon raving about how Mama Bear saline wipes are thicker, softer, and have fewer ingredients than their more expensive competitors.
  • Huggies launched a line of biodegradable wipes that break down within 15 days, the brand's first product in the biodegradable space.

Up Next: Aerosol Disinfectants

Testimonial Image

Automate your operations without the cost or complexity of conventional ERPs.

Eliminate blind spots in your forecast and slash hours from the S&OP process.

Unioncrate works with you to find cost and time efficiencies across your supply chain—in a way that suits your budget.

Unioncrate’s Demand Planning AI provides highly accurate sales and inventory forecasts at the click of a button.

Stay in the loop.

Get the latest CPG insights delivered straight to your inbox.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.