Thought Leadership

Evening the Scales of the Brand-Distributor Relationship

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June 8, 2021
Sophie Guimaraes, Kunal Kohli & Jonathan Zalman
9 minutes

Do you ever have trouble navigating your relationship with your distributor?

We did too, back when members of the Unioncrate team were running CPG brands (instead of building the future of supply chain). Tell us if this sounds familiar:

  • Your distributor tends to order way more, or way less, than they ultimately need
  • There are consistent stockouts at your distribution centers
  • You feel like the relationship you have with your distributor is an unbalanced one

To learn how to shift the dynamics of your relationship with your distributor, read our newest report, Evening the Scales of the Brand-Distributor Relationship. We hope this will help your brand make better supply chain decisions and lead the forecasting conversation with your distributors.

Download via landing page.

About Unioncrate

Unioncrate is an AI-powered Integrated Business Planning (IBP) platform that delivers demand forecasts with unmatched accuracy, collaborative visibility, and actionable intelligence—enabling CPG brands to plan and execute agile supply chain strategies at the click of a button.

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