Thought Leadership

The Consumer Packaged Goods Year In Review

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January 4, 2021
15 minutes

This year, the CPG industry experienced a once-in-a-generation shift.

Nearly every facet of the industry was impacted by the pandemic, which accelerated changes to consumer purchasing behavior. As a result, brands, retailers, and seemingly every other entity along the supply chain were forced to adapt their strategies—fast.

One question looms large: Which “unprecedented” trends are here to stay?

We’ve analyzed the consumption data and market trends that defined the Consumer Packaged Goods industry in 2020, through these five key categories:

  • Food & Beverage
  • Health, Beauty & Personal Care
  • Pet Care
  • Baby Care
  • Household Care

Make sense of an incredible year and prepare for what 2021 has in store with our free report.

Download via landing page.

About Unioncrate

Unioncrate is an AI-powered Integrated Business Planning (IBP) platform that delivers demand forecasts with unmatched accuracy, collaborative visibility, and actionable intelligence—enabling CPG brands to plan and execute agile supply chain strategies at the click of a button.

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