Pet Supplements Aplenty & Big Plans for Instacart: CPG News, Weeks of July 19 & 26

by Sophie Guimaraes

5 minutes


Unioncrate's curated biweekly round-up of CPG & supply chain news. This week's news features three new stories on the pet supplement front, mac and cheese-flavored ice cream, and some nationwide distribution for Honey Mama's and Fly By Jing.


Investments & Acquisitions

Zevia has debuted on the market with a $14 share price. Food Dive

Snack maker Quinn has raised a $10M Series B, led by NewRoad Capital Partners. Food Dive

DTC dog supplement brand Front of the Pack has raised a $10M Series A, led by Stride.VC. Pet Food Processing

Another pet supplement company, PetHonesty, is slated to sell a majority stake to Vestar Capital Partners for an undisclosed sum. PR Newswire

And yet another pet supplement company, AnimalBiome, has been acquired by Cargill. Pet Food Industry

Fresh baby and toddler food brand Little Spoon has raised $44M in a recent funding round, led by Valor Equity Partners. NOSH

NotCo has raised $235M in its Series D, led by Tiger Global. Food Business News

The New Primal has raised $15M from investor Manna Tree to expand past the meat-based snack category. NOSH

Peeled Snacks, which went into bankruptcy during the peak of the pandemic, has been bought by the founder of Deep River Snacks and ESM Capital. NOSH

Infant formula brand ByHeart has raised $90M in its Series D. Nutrition Insight

AI startup Protera, who creates proteins meant to replace preservatives in shelf-stable food, has raised $10M in their Series A, led by Europe-based Safoinnova Partners. Food Navigator

Plant-based brand Wicked Kitchen has raised $14M in its Series A. Food Navigator

Undercover Snacks has raised $13.7M in a recent funding round. NOSH

Organic foods brand Urban Remedy has raised an $18M Series D. FoodBEV

ADM is acquiring non-GMO soy product producer Sojaprotein for an undisclosed sum. Food Dive

The final step of Dole’s merger with European produce company Total Produce is raising money via public offering; $DOLE is now live on the market. NOSH


New Products & Partnerships

DTC meal prep brand HelloFresh is launching an online marketplace. Winsight Grocery Business

MycoTechnology and Planterra are teaming up to expand Planterra’s Ozo product line. Food Dive

RX is launching a line of protein-enriched cereals. Food Dive

Truss CBD USA is rolling out Verywell, its new wellness drink, in Colorado. BevNET

This fall, Impossible Foods will be launching plant-based chicken nuggets. Food Dive

Kraft Heinz and Van Leeuwen have partnered to create Kraft Macaroni and Cheese-flavored ice cream. Food Dive

Famously vegan Gordon Ramsay is now the face for Silk’s oat milk line. VegNews

Shrubbly, a sparkling vinegar drink similar to kombucha, has debuted on the non-alcoholic sparkling beverage market. BevNET

OLIPOP has launched a new flavor: Classic Grape. BevNET

Nature’s Path has launched a line of no-sugar granola. Food Business News

Nestlé and Starbucks are extending their collaboration across several product lines. Consumer Goods Technology

Vita Coco’s parent company All Market Brands is now a Public Benefit Corporation. Food Ingredients First

Dole is launching functional product lines Fruitify beverages and Essentials fruit cups. Food Business News

Crafty Counter is about to launch Wundereggs, the first plant-based hard-boiled egg. Food Navigator

Kombucha maker Health-Ade has rebranded its Pop line. BevNET

Ulta is partnering with Target to launch in-store locations, the first of which will open in August. Retail Dive

Uber is expanding its grocery delivery to 400 cities. The Verge


Supply Chain News

Instacart is planning to operate fulfillment centers for supermarkets to expedite DTC food delivery. The Wall Street Journal

Coffee prices are still surging, and it could create a ripple across the CPG industry. Food Dive

Honey Mama’s chilled cocoa truffle bars have gained distribution in Whole Foods nationwide. Food Navigator

Fly By Jing has gained distribution in Target, Whole Foods, and Costco. Forbes

SpartanNash has opened a new fulfillment center in Caledonia Township, Michigan. MLive

Wicked Kitchen has gained distribution at 2,500 Kroger and Sprouts locations across the country. Food Dive 

Researchers at Göttingen University in Germany have figured out how to turn Cornflake byproducts into sustainable packaging. Food Navigator

Procter & Gamble is experimenting with using eco-friendly paper packaging for its Lenor fabric care brand. Consumer Goods Technology

Associated Wholesale Grocers will be Coborn’s primary distributor starting in 2022. Supermarket News


Good Reads

Covid cases are on the rise again… and it seems like a second wave of CPG panic-buying is upon us. Grocery Dive

Over half of consumers have changed their shopping habits to adjust to new waves of inflation. Food Navigator

Hear about how Hain Celestial CEO Mark Schiller reinvigorated the CPG giant. Food Dive

The cookie and cracker categories are holding fast, and Mondelez is profiting big-time. MarketWatch

And finally, Jones Soda is animating its labels with augmented reality. Consumer Goods Technology

About Unioncrate

Unioncrate is an AI-powered Supply Chain Planning Platform that gives CPG brands the technology they need to compete and win in a rapidly changing consumer landscape. Our automated demand and supply forecasts deliver unmatched accuracy, collaborative visibility, and actionable intelligence, simplifying a manual-heavy process and slashing hours from your week.

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