Demand Generation Manager

What We Do

Unioncrate enables CPG companies to build and manage a supply chain that is driven by consumer demand. If you want to be part of building a next-generation supply chain platform and help control how goods move around the world then this is the position for you!

Who We’re Looking For​

This role is ideally suited for a SaaS demand-generation wizard with an interest in expanding into a broader set of marketing responsibilities for a fast-growing, well-funded technology startup. You’ll be a key contributor to our exceptional growth by developing and executing demand generation and inbound marketing strategies to increase traffic and improve conversion rates.

What You’ll Do​

As Demand Generation Manager at Unioncrate you’ll be on the frontlines of our selling and messaging campaigns. You’ll be an integral part of a team whose main responsibilities are to build and grow our client base and refine our communication efforts.

Primary Responsibilities​

- Closely collaborate with management to develop demand gen goals and KPIs

- Analyze, hypothesize, test, adapt and report on activities along the marketing and sales funnel, and turn website visitors into paying customers

- Develop and execute multi-channel plans and campaigns for product launches, target industries, events, company news, etc.

- Manage and control multiple campaigns with a focus on market segmentation and targeting

- Generate qualified leads with industry-specific go-to-market campaigns

- Optimize conversions based on various data

- Use marketing automation for lead-nurturing and conversion optimization

Qualifications / Requirements / Nice-to-haves

- Bachelor’s degree in marketing or related field

- 5+ years of experience in demand gen for a SaaS company

- Experience developing and using creative strategies to acquire new leads and ensuring they move successfully through the sales funnel; an understanding of the technological infrastructure of marketing channels, and what it takes to optimize them, is a plus.

- Ability to use data and analysis to drive recommendations - Exceptional written and oral communications skills

- Ability to work and execute in a fast-paced, dynamic environment

- Experience operating in HubSpot (or another CRM) is a big plus; so is a knowledge of Google Analytics, Google Tag Manager, and WebFlow; SEO/SEM; and the ability to execute social media campaigns (LinkedIn, Twitter, Instagram, and Facebook) that convert to leads.

- Ability to travel occasionally

Interested? Email us a PDF of your resume at careers@unioncrate.com.